Our protein powder helps you feel good, perform at your best, and make choices that benefit both your health and the planet. With simple, natural nutrition, Pure Plant Protein supports you through every step of your health journey.
Our own journey began with a simple goal: create a plant-based protein that tasted good, felt smooth, and delivered on quality. We were tired of gritty, flavourless protein powders that were more of a chore than a pleasure. After discovering Victorian-grown faba bean protein, everything changed.The smooth creaminess of faba beans was unlike anything we'd tried before. Fast forward two years, and we’ve fine-tuned our product to deliver the tastiest, smoothest, and most nutrient-dense plant protein available. With an 88% protein content and nothing but clean, natural ingredients, we’re confident you’ll love the results.
Pure Plant Protein is a family-owned, Australian-based business with deep roots in food technology. Our expertise in nutrition and drink-making stretches back over 15 years and spans multiple countries. We design, test, formulate, blend, and pack all of our products in-house, using our state-of-the-art, HACCP-certified production facility nestled in the foothills of the Yarra Valley, just outside of Melbourne.We’re driven by a passion for health, sustainability, and plant-based living. Everyone on our team believes in the power of simple, natural nutrition that helps you feel better and perform at your best.
We spent years using plant-based proteins, but we were consistently underwhelmed. The options available were often gritty, lacked flavour, or were filled with artificial additives. Worse, many brands sacrificed protein content for fake taste or relied on unsustainable practices. As a contract drink blending business, we frequently worked with protein companies. That’s when we noticed bad industry practices—product ratios that didn’t match the label, or "superfood" extracts so under-dosed they were barely effective. People care about what they put into their bodies, and they deserve better. So, we created Pure Plant Protein—a clean, transparent, and sustainable protein powder that checks all the boxes.
Our mission is simple: we want to fuel your health journey with natural, no-nonsense products. We believe in using natural, high-quality ingredients, sustainable sourcing, and complete transparency so you can fuel your body with confidence every day.
Everything we do is designed to help you feel good and live well.
No hidden ingredients or misleading claims. What you see is what you get.
Every decision we make considers the impact on the planet.
We believe less is more—just three ingredients and nothing artificial.
High protein
With a protein content of 88%, our protein powder fuels muscle growth, allowing you to go further and recover faster.
Low calories
With less than 480kj/115cal in each serving, Pure Plant Protein supports you on your weight loss journey.
100% vegan
Harm-free gains never felt so good. No animals are harmed at any stage of the Pure Plant Protein journey.
100% Natural
Our faba beans are naturally packed with essential amino acids your body needs to survive and thrive. Our protein powder naturally promotes your overall health.
sustainably produced
From sourcing to packaging, we keep sustainability at the core of our practices.
Aussie Made
We grow and process everything right here in Australia, ensuring the highest quality control while also supporting local farmers.
At Pure Plant Protein we produce in-house so we can oversee every stage of the protein blend. Our existing supplier base and industry experience means we have access to the best raw ingredients available. We only use natural, ethically sourced ingredients. We like to keep it simple - meaning quality protein, a high protein percentage and a limit on having too many ingredients is what we aim for. Supplements in proteins often aren’t what they seem, so if you’re wanting supplementation we suggest you add your own extracts to our protein.We focus on natural ingredients, therefore only using natural, fruit-derived flavours and non-artificial sweeteners.
We believe the best plant proteins are grown right here in Australia. That’s why we use only pure, Australian-grown faba bean protein. Not only does it taste better, but it also contains a massive 88% protein content. Our Australian faba beans mix beautifully, contain no grit and are produced with a carbon footprint ten times less than regularly consumed animal proteins. There’s simply no downside. We love this protein and love the fact that by using it, we’re supporting our farmers & our communities.
Jimmy brings years of experience in the food industry to the Pure Plant Protein brand, having owned and operated a food manufacturing company in South Melbourne for the last ten years. After being introduced to the taste of faba bean protein in 2018, Jimmy knew there was an opportunity for better plant-based protein. Pure Plant Protein was created and the journey to today began!
Bronwyn is a nutritionist with chef qualifications, and she applies her expertise to the development and refinement of Pure Plant Protein products. With her sharp taste buds, recipe development skills, and nutrition knowledge, she is a key player in bringing PPP products to life.
As a marketing expert, avid gym goer, runner and lover of all supplements, Myles is well versed on the ins and outs of the protein and the supplement industry. Not wanting to stick to whey but sick of gritty tasting plant-based protein powders, the opportunity to join Pure Plant Protein couldn’t have been better timed for Myles. If he’s not doing a local tasting, Myles is out on the bike at the gym or training for his next marathon.
Patrick brings a sport- and vegetarian-focused perspective to the PPP brand. Sick of plant powders that don’t have enough good stuff or are packed full of sugar, Patrick knew the Pure Plant Protein team were onto something special as soon as he tried a sample. With an interest in the future of food consumption in Australia, Patrick brings a future-focused approach to the PPP brand.
Luke has been vegan for just over eight years and was very excited when he tried his first bag of Pure Plant Protein. Passionate about bringing high-quality products that avoid causing harm to animals to the market, Luke quickly understood the impact our product could have. He's tried every vegan protein powder available, so he keeps us on our toes and ensures we stay ahead of the pack.
Jim is the creative force behind Pure Plant Protein’s visual identity, but it’s his obsession with taste that truly sets him apart. He believes that food should be a fantastic experience from the first look to the final bite, and he’s always pushing the team to create products that taste as good as they look.
Pure, natural, and sustainable. Have a suss of our flavours and start fueling your health journey with 100% Australian, vegan protein powder.
