"This is it. This is what we’ve been looking for."
That’s exactly how our journey began at Pure Plant Protein. We were tired of the same old gritty, chalky plant proteins and were craving something smoother and tastier. We found it in a somewhat unexpected place—Victorian-grown faba beans.
Who would've thunk it? Faba beans. These little gems introduced us to a world of creamy, smooth plant protein, and we were instantly hooked.
Fast forward a few years
What followed was countless hours of fine-tuning, testing, and perfecting to create the tastiest, smoothest plant protein on the market. We made sure it packed a punch with protein content, and as we progressed, we learned about the power of plant-based nutrition. Safe to say that today, we’re beyond passionate about it for a number of reasons. We’re on a mission to make it accessible, enjoyable, and delicious.
Why we chose the star of our plant protein show
The faba bean was the clear winner, and it wasn't just by chance. Faba beans are a member of the Fabaceae pea and bean family, and they’re grown right here in Australia and in a few other spots around the world. What really caught our attention, though, was how they are very green. Not in their physical colour but more so in their sustainability credentials. Grown during the Australian winter, faba beans are a nitrogen-fixing crop, meaning they actually add nitrogen to the soil rather than taking it away. This boosts soil sustainability, ensuring every scoop of faba bean protein you use helps the planet while fuelling your body.
Another reason we fell for faba beans is their taste and texture. If you've ever struggled with the grit and chalkiness of other plant proteins, you'll be familiar with the struggle we were hoping to avoid. Faba bean protein offers a clean taste with a smooth and creamy consistency that's more like whey protein than anything else in the plant-based aisle. That means no more grainy shakes or off-putting aftertastes.
We're also proud that our faba beans are 100% Australian-grown and processed in a state-of-the-art facility in regional Victoria. While many vegan proteins rely on imported pea proteins from countries with less stringent production standards, we’re committed to supporting our local farmers and communities by using homegrown beans.
More than just our dietary choice
Another one of the main reasons why we're so passionate about plant-based protein is that we believe it helps create a more compassionate and sustainable world. The industrialised production of animal products causes immense harm to animals, the environment, and even humans. By focusing on plant-based nutrition, we aim to lessen these adverse effects, offering a way for people to nourish their bodies without contributing to the exploitation and suffering of animals. Our protein is designed to show you can enjoy nutritious, delicious food without compromise.
Our society often overlooks animal and environmental welfare, prioritising convenience over compassion. The modern world is structured such that, without even realising it, the average person contributes to animals' suffering and our planet's degradation daily. At Pure Plant Protein, we believe in educating people so they can act in line with their values. By understanding the harm caused by conventional animal-based products, we can make informed choices that promote a healthier planet and a more ethical way of life. We’re big on proactively reducing harm and fostering a more sustainable future for everyone.
Pure Plant Protein helps you hit your fitness and health goals
Our faba bean isolate provides a powerful source of plant-based protein to fuel your workouts, aid in muscle recovery, and support overall strength. Build lean muscle, improve your endurance, or simply maintain a balanced diet, our protein gives your body the support it needs to perform at its best.
But we didn’t stop at just high protein. We also made sure our protein powder supports your digestive health. Packed with fibre, Pure Plant Protein helps regulate digestion, keeps glucose levels in check, and even contributes to lowering cholesterol. All of this delivered with a smooth, creamy texture and clean taste? Things couldn't be easier.
Ready to try Pure Plant Protein?
With an impressive protein content of 88%, our faba bean isolate is an easy way to support muscle growth, recovery, and your overall health. It’s packed with essential nutrients including folate, manganese, copper, phosphorus, magnesium, potassium, thiamine, and zinc. These things sound fancy, but at its core they keep your body running smoothly, from supporting your immune system to enhancing your energy levels.
So why not give Pure Plant Protein a try? We love it. It's a delicious, nutritious, and sustainable choice, and we're confident you'll become a fan after your first sip.
